El Khawaga
A heritage fabric brand, transformed into a modern digital commerce platform.
El Khawaga needed a digital platform capable of representing its established name in Egypt’s fabrics and home-decoration market while supporting its growing product range. Qlegy designed and developed a bilingual WordPress e-commerce website that brings fabrics, curtains, ready-made products, accessories, buying guides, and editorial content together in one structured online experience.
A complete digital storefront
We created a flexible WooCommerce platform that allows customers to explore El Khawaga’s collections, compare different fabric categories, discover ready-made products, and shop online. The website was structured to support a large and continuously expanding catalogue while remaining easy for the internal team to manage and update.
Three years of SEO growth
Our work continued beyond the website launch through an ongoing SEO partnership lasting more than three years. We worked on improving the website’s search structure, product and category visibility, technical performance, on-page optimisation, and content strategy to help El Khawaga reach customers searching for fabrics, curtains, and home-decoration products.
Millions of search impressions
The long-term combination of WordPress development, e-commerce optimisation, and consistent SEO work has generated millions of organic search impressions. The website now acts as both an online store and a major discovery channel, connecting El Khawaga’s physical retail presence with a much wider digital audience.
The project connects WordPress, WooCommerce and SEO within one coherent experience for El Khawaga.
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