El Khawaga
A heritage fabric brand, transformed into a modern digital commerce platform.
El Khawaga needed a digital platform capable of representing its established name in Egypt’s fabrics and home-decoration market while supporting its growing product range. Qlegy designed and developed a bilingual WordPress e-commerce website that brings fabrics, curtains, ready-made products, accessories, buying guides, and editorial content together in one structured online experience.
A complete digital storefront
We created a flexible WooCommerce platform that allows customers to explore El Khawaga’s collections, compare different fabric categories, discover ready-made products, and shop online. The website was structured to support a large and continuously expanding catalogue while remaining easy for the internal team to manage and update.
An ongoing SEO partnership
Our work continued beyond the website launch through an ongoing SEO partnership. We worked on the website’s search structure, product and category visibility, technical performance, on-page optimisation and content strategy to help El Khawaga reach customers researching fabrics, curtains and home-decoration products.
Supporting organic discovery
The combination of WordPress development, ecommerce improvements and ongoing SEO work has strengthened the website’s visibility across product and category searches. The website now supports both online shopping and product research, connecting El Khawaga’s physical retail presence with a wider digital audience.
The project connects WordPress, WooCommerce and SEO within one coherent experience for El Khawaga.
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