Dr. Erfan Rahmani
A bilingual custom WordPress website for an Abu Dhabi aesthetic doctor, preserving established content and search visibility while improving design and performance.
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Dr. Erfan Rahmani needed a redesigned digital platform that could present his aesthetic-medicine practice in Abu Dhabi with clarity, trust and a natural clinical tone. Qlegy delivered a custom bilingual WordPress website that brings treatments, results, reviews, professional credentials, locations, contact routes and editorial content into one consistent experience.
A custom theme built around medical trust
The interface was designed specifically for the practice rather than adapted from a generic medical template. Calm colours, clear typography, structured treatment information and direct booking actions support a professional experience across desktop and mobile while keeping Dr. Rahmani and his evidence-based approach at the centre of the story.
English and Arabic in one consistent system
The custom theme supports English and Arabic content, including right-to-left layouts, language switching and shared design patterns. Visitors can move through services, treatment results, reviews, doctor information, locations and booking options in the language that suits them without losing context.
An SEO-safe content migration
The redesign retained established content and URL patterns wherever possible. Existing page purpose, headings, metadata, internal links and indexed content were reviewed before launch so the new website could improve the experience without discarding the search signals the previous site had already built.
Performance measured across devices
The final build was optimised through a lightweight custom theme, responsive media, careful asset loading and cleaner front-end code. The supplied Google PageSpeed Insights tests recorded 96 performance, 100 accessibility, 100 best practices and 92 SEO on both desktop and mobile.
A maintainable WordPress foundation
WordPress gives the team a practical way to update treatments, professional information, results, reviews, location details and articles while the custom theme keeps every new page aligned with the brand. The result is a faster bilingual platform designed to support patient research, organic discovery and consultation enquiries.
View the official Dr. Erfan Rahmani website, and explore Qlegy’s custom WordPress development services.
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