Case study 2023 UAE Launch · 2026 USA Expansion

Boatanza

One yacht-rental brand, built for two international markets.

ScopeWordPress · UI/UX · Yacht Listings · Market Expansion
Year2023 UAE Launch · 2026 USA Expansion
Result2 markets launched

Boatanza approached Qlegy to create a yacht-rental website for the UAE market, giving customers a simple way to discover available boats and connect directly with the booking team. We developed a WordPress platform that presents the fleet through structured listings, detailed yacht pages, pricing, guest capacity, boat types, and direct enquiry options.

Built for the UAE yacht market

The original website was designed around the Dubai rental experience. Customers can search the fleet by location, boat type, guest capacity, and price, then contact Boatanza through WhatsApp, phone, or email. We also created dedicated listing pages for different experiences, including luxury yachts, speedboats, houseboats, shared trips, and optional add-ons.

Expanding the experience to the USA

Two years later, Boatanza returned to Qlegy to support its expansion into the United States. We created a new market-specific website for Miami, adapting the structure, content, prices, and customer journey for the American audience rather than simply duplicating the UAE platform. The US experience presents prices in dollars, half-day charter packages, Miami destinations, guest-based search, and direct booking enquiries.

One brand, two local experiences

The result is a flexible WordPress ecosystem that allows Boatanza to operate under one brand while presenting a tailored experience for each market. The UAE and US websites share a consistent identity, but each platform reflects its local fleet, pricing model, destinations, booking process, and customer expectations.

Booking

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